Hi, I’m Honey.

I lead AI products. I still build the first version of each idea myself, before I ask a team to build it.

Ideas

The next IDE is for the whole team
13 Nov 2026
AI made each person on a product team faster. The next IDE has to make the team faster, and that means one shared surface for the spec, the prototype, the code and QA.
Essay + prototype
Answer, ask, act or wait
10 Nov 2026
The hardest product decision in an enterprise AI agent is not the model. It is the rule for when the agent answers, when it asks, when it acts and when it waits for approval.
Essay
Deciding what to kill
6 Nov 2026
A roadmap is defined by what a product leader stops. Killing work needs a rule that the whole organisation can see, or it will not happen.
Essay

Rezolve.ai
2023–now
I own strategy, roadmap and customer outcomes for a five-product-line AI platform. More than 300,000 employees in over 80 countries use it inside Microsoft Teams, Slack, voice and web. It resolves about 60% of L1 requests autonomously, and I lead a team of 4 PMs.
EY Consulting
2019–2021
I turned around a failing national digital transformation for the Government of UAE. The workforce platform we shipped was adopted by more than 500,000 users in 12 months. I also led product due diligence for Blackstone on a $950M acquisition.
Mobiliya Technologies
2014–2017
I built Edvelop, an enterprise learning product, from zero to 1 million paid users and $6M ARR across more than 10,500 institutions. Distribution ran through Microsoft EduCloud and Dell. It won Microsoft Best Mobile App 2015.
SparkLogics
2009–2014
I founded a developer-assessment enterprise SaaS company from zero. We won Samsung in the US and Korea as the anchor customer. We reached 12 enterprise customers in 4 years.

Prototype before committing engineering.
I test a concept and its UX with a working prototype first. An idea that survives contact with a prototype is worth a team’s time. Read the essay →
Define the agent’s behaviour before choosing the model.
I decide when the agent answers, asks, acts or waits for approval. Those rules decide whether people trust it. Read the essay →
Kill what misses the bar.
I score every initiative the same way each quarter. I stop the ones that fall short, so the strongest bets get the people. Read the essay →

I am open to conversations about AI product leadership. I also enjoy hearing from people who disagree with something I wrote.